<p><strong>Be nice, but not too nice. </strong><strong>Be successful, but not too successful. </strong><strong>Just be likeable. Whatever that means?</strong></p><p><strong>Women are stuck in an impossible bind. At work, strong women are criticized for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves.</strong></p><p>Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well done—and that studies show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status. </p><p>Relying on extensive research and interviews, and carefully examined personal experience, <em>The Likeability Trap</em> delivers an essential examination of t