Essentials of Marketing av Frances Brassington, Stephen Pettitt

779,-

Kjøp

<p>Like Brassington¿s <i>Principles of Marketing</i>, this ¿essentials¿ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, <i>Essentials of Marketing</i> is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.</p><p> </p><p><b>Please note that the product you are purchasing does not include MyMarketingLab</b>. </p><p> </p><p><b>MyMarketingLab</b></p><p> </p><p>Join over 11 million students benefiting from Pearson MyLabs.</p><p>This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access ca