The Importance of Small Decisions av Michael J. (Vice-President for Academic Affairs and Provost Texas A&M University - San Antonio) O'Brien,

271,-

Kjøp

<b>How people make decisions in an era of too much information and fake news.</b><p>Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today''s all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there''s almost no way to guess the effect it might have. The authors of <i>The Importance of Small Decisions</i> view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making.<br><br>The authors look at the New England Patriots'' decision in 2000 to draft an underachie