Reinventing Virtual Events av Justin Michael, Julia Nimchinski

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<p><b>Make your next webinar something to write home about</b></p><p>In <i>Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance</i>, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you¿ll learn a novel way to produce online experiences the authors call ¿Customer-Centric Events,¿ hybrid, go-to-market simulations that generate high levels of attendance and participation.</p><p>The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You¿ll discover how to:</p><ul><li>Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience</li><li>Use the authors¿ signature G.A.M.E.S. framework to drive high-quality leads</li><li>Build