Persuasive Writing av Peter Frederick

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<p>Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, <i>Persuasive Writing</i> reveals the most efficient and effective ways to make your words work, time after time.</p><p>Discover how to:</p><p>Transform any document into something truly compelling and persuasive </p><p>Understand what your reader really wants to hear and use this to get what you want </p><p>Combine logic and emotion to convince even the most sceptical reader</p><p>Whether you''re writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, <i>Persuasive Writing</i> will ensure every word works for you.</p>