Google Analytics Breakthrough av Feras Alhlou, Shiraz Asif, Eric Fettman

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<p><b>A complete, start-to-finish guide to Google Analytics instrumentation and reporting</b></p><p><i>Google Analytics Breakthrough</i> is a much-needed comprehensive resource for the world''s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you''ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success.</p><p><i>Google Analytics Breakthrough</i> offers practical instruction and expert perspectives on the full range of implementation and reporting skills:</p><ul><li>Learn how to campaign-tag inbound links to uncover the e