From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans av Jon Picoult

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<p><b>Stop satisfying your customers ¿ and start impressing them ¿ using the strategies of Apple, Costco, Disney, and other industry dominators.</b></p><p>If you¿re aspiring to satisfy your customers, then you¿re aspiring to mediocrity.  That¿s the fascinating premise of <i>From Impressed to Obsessed</i>, a book that will fundamentally change how you think about creating a successful, beloved business.</p><p>Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people¿s memories as it is about shaping their experiences.</p><p>Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers ¿ leading them to become obsessed with the business¿s products and services, and to encourage others to do the same.</p><p>Filled with actionable examples, you¿ll see how you can immediately apply these princi