Fashion Entrepreneurship av Michele M. (Independent Scholar USA) Granger, Tina M. Sterling, Ann (Fashion Institute of Technology and Annie's Blue

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"<b>This is a useful step-by-step guide for starting your own apparel boutique or online business.</b>" <i>Marissa Zorola, University of North Texas, US</i>Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas.<b>Instructor Resources </b>-Instructor''s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint¿ presentations include images from the book and provide a framework for lecture and disc