Employer Brand Management av Richard (People in Business UK) Mosley

439,-

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<b>Attract, recruit, and retain the very best with a strategic employer brand</b><p>From one of the world''s leading pioneers in the employer brand discipline and author of the first book on the subject <i>The Employer Brand,</i> comes the long-awaited practical follow-up <i>Employer Brand Management</i>. Talented, motivated employees are a company''s best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. <i>Employer Brand Management</i> gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you''ll be taken step-by-step through the employer brand development process. You will find information on the latest deve