Ametora av W. David Marx

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<B>“A fascinating cultural history” (<I>People</I>) of how Japan adopted and ultimately revived traditional American fashion </B><BR/><BR/> A strange thing has happened over the last two decades: the world has come to believe that the most “authentic” American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as <I>ametora</I>, or “American traditional.”<BR/><BR/> In <I>Ametora</I>, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, <I>Ametora </I>shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not