White Papers For Dummies av Gordon (Princeton Theological Seminary) Graham

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<p><b>A fast and easy way to write winning white papers!</b></p><p>Whether you¿re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, <i>White Papers For Dummies</i> gives you a wealth of practical, hands-on advice from one of the world¿s leading experts in the field.</p><p>The fact-based documents known as white papers have been called the ¿king of content.¿ No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.</p><p>Where white papers were once used only by technology firms, they are becoming ¿must-have¿ items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.</p><p>But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who¿s done more than 200 projects for clients from Silicon Valley to Finland, from mighty