Where to Play av Marc Gruber, Sharon Tal

199,-

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<p><b>As an entrepreneur or innovator, you¿re trained to run fast. But are you running in the right direction?</b></p><p><b></b> </p><p>Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don¿t spend enough time identifying and researching their market opportunities ¿ instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction.</p><p> </p><p><i>Where to Play </i>helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering:</p><p> </p><p>¿    <b>Market Opportunity Set</b> ¿ assess your core streng