What Your Customer Wants and Can¿t Tell You av Melina Palmer

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<h2><b>Use the Science of Behavioral Economics to Understand Why People Buy</b></h2><p>“The most important business book to come out in years.” –<b>Michael F. Schein</b>, author and columnist for <em>Forbes, Inc</em>, and <em>Psychology Today</em></p><p><b>2021 International Book Awards finalist in Business: Small Business & Entrepreneurship and Marketing & Advertising<br>#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service</b></p><p><b><em>What Your Customer Wants (And Can’t Tell You)</em> explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.</b></p><p><b>Behavioral economics is the marketing research future of brands and business.</b> This book goes beyond an academic understanding of behavioral economics and into pract