What a Unicorn Knows av Matthew E. May, Pablo Dominguez

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<b><i>What a Unicorn Knows</i> is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.</b><br><br>Why do some young companies become unicorns, while others don’t? <i>What a Unicorn Knows</i> is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. <br><br>Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.<br><br>Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:<br><br><ul><li><b>S</b>trat