<p><b>Igniting business growth through UX </b></p><p>In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don¿t ¿ with their wallets. Organizations realize they need to adapt quickly but don¿t know how or where to start. </p><p>In <i>User Experience Design: A Practical Playbook to Fuel Business Growth</i>, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. </p><p>You¿ll discover:</p><ul><li>Why putting users at the center of strategy leads to an almost unfair competitive advantage </li><li>Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable </li><li>Common shortfalls that prevent organizations from reaping the value of experience design </li><li>27 proven ¿plays¿ from the UXReactor