<p><b>THE <i>NEW YORK TIMES </i>BESTSELLER<br><br>Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.</b><br><br>Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.<br><br>How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room¿and memorable, over-the-top, bespoke hospitality. Guidara¿s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criti