Universal Principles of UX av Irene Pereyra

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<P><B>Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. </B></P><P> Richly illustrated and easy to navigate, <I>Universal Principles of UX</I> pairs <B>clear explanations</B> of each concept with <B>visual examples</B> of the ideas applied in practice. The book is <B>organized into six broad categories:</B></P><ul><li> Consider </li><li> Empathize </li><li> Define </li><li> Research </li><li> Design </li><li> Validate </li></ul><P><BR/> And, features <B>principles as diverse as:</B></P><ul><li> Design is not neutral </li><li> Make the choice easy </li><li> Some complexity cannot be reduced </li><li> Map the ecosystem </li><li> So you think you can scroll </li><li> Don’t grade your own homework </li></ul><P><BR/> User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological