Unforgettable av Phil Mershon

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<p><b>Anyone can design a memorable and valuable experience for customers with the tools and models available in Phil Mershon’s <i>Unforgettable:</i></b><b><i>The Art and Science of Creating Memorable Experiences</i>.</b></p><p>With today’s attention economy being filled with social media alerts, overstimulating digital content, and mega entertainment, many event organizers struggle to create events that keep attendees engaged. As a result, attendees often leave feeling bored, uninspired, unchanged—and sometimes even critical of the event experience. <i>Unforgettable: The Art and Science of Creating Memorable Experiences</i> equips event organizers to create memorable, life-changing experiences by minimizing five common negative forces and uniquely crafting meaningful moments for each audience served. </p><p>Leaning into his broad experience with churches, corporations, non-profits—and mostly recently with Social Media Exami