Understanding Digital Marketing av Damian Ryan

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<p><b>Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. </b><br><br>The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, <b><i>Understanding Digital Marketing</i></b> provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.<br><br>This fifth edition of the bestselling <b><i>Understanding Digital Marketing</i></b> is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for pr