<i>Understanding Behaviorism</i> is a classic textbook that explains the basis of behavior analysis and its application to human problems in a scholarly but accessible manner. <br/><ul><li>Now in its third edition, the text has been substantially updated to include the latest developments over the last decade in behaviour analysis, evolutionary theory, and cultural evolution theory</li><li>The only book available that explains behavior analysis and applies it to philosophical and practical problems, written by one of today¿s best-known and most highly respected behaviorists</li><li>Explores ancient concepts such as purpose, language, knowledge, and thought, as well as applying behavioural thinking to contemporary social issues like freedom, democracy, and culture</li><li>Part of the new evolutionary perspective for understanding individual behavior in general and culture in particular ¿ culminates with practical approaches to improving the lives of all humanity</li></ul>