<p><b>Being yourself has never been so lucrative.</b><br><br>The working world has changed. In an era where the cost of living is rising, it''s no longer good enough to have a university degree, a cushy corporate job and a strong work ethic - these once-guaranteed routes to success are leaving employees on the wrong side of the poverty line. More and more, people are finding that they have to find alternative routes to success - whether that''s by starting a ''side hustle'', or by finding a breakthrough idea at work, or even by quitting the rat race entirely and pursuing their own passion projects.<br><br>With an increasingly educated and experienced population to contend with, discovering what makes you stand out as an individual is more important than ever - whether that be within a corporate structure, a freelancer market, a virtual collective, or any other workplace. So how do you do it? The answer - according to world-renowned strategy consultant Dorie Clark - is to <b>be yourself