<b>Negotiating is a fact of life for everyone. But it’s crucial for anyone in sales.</b><br><br>Here Roger Dawson explains the ins and outs of <b>power negotiation</b>—a process with its own secret rules and procedures. Knowing these rules will enable you to negotiate intelligently and honestly—in sales and in any other area of life.<br><br>Power negotiating is not what you think. It’s an art and a science for reaching an outcome where both parties feel that they’ve won.<br><br>This densely packed and easy to understand book will give you a wealth of information, including:<ul><li> What makes a <b>power negotiator.</b></li><li> Why you should always <b>turn down the first offer.</b></li><li> The <b>single most important expression</b> you can use in negotiation.</li><li> How to <b>nibble</b> for added advantages, and how to keep someone from nibbling at you. </li><li> How to adapt your negotiation to <b>different personality styles.</b></li><li> Using powe