Tumblr av Katrin Tiidenberg, Natalie Ann Hendry, Crystal Abidin

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<p>Launched in 2007, tumblr became a safe haven for LGBT youth, social justice movements, and a counseling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for nonusers.</p><p>Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to tumblr and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal tumblr¿s cultlike appeal and position in the social media ecosystem. The book demonstrates how diverse cultures can ¿ in felt and imagined silos - coexist on a single platform and how destructive recent trends in platform governance are. The concept of ¿silosociality¿ is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise.</p