Tourism Marketing av Alastair M. (Purdue University USA) Morrison

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<P><EM>Tourism Marketing: In the Age of the Consumer</EM> offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:</P><UL><I><P><LI>Age of the consumer</I>: This book places the customer at the heart of tourism marketing and not the sector¿s promotional apparatus.</LI><P></P><I><P><LI>Experiences</I>: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.</LI><P></P><I><P><LI>New media</I>: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.</LI><P></P><I><P><LI>Global marketplace</I>: Every chapter adopts a global outlook and offers international perspectives. </LI><P></P><I><P><LI>Environment and social responsibility</I>: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility.</LI><P></