<p><b>Get the results, recognition, and reputation you deserve</b> </p><p>In <i>TIP</i>, Dave Gordon tells the engaging and motivating story of Brian Davis, an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future, and a young family to support. With minimal savings, and determined to not lose everything he¿s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant called Crossroads. Guided by an unlikely mentor, and insightful colleagues and customers in an unforgiving environment of relentless customer service, he learns the four simple principles of TIP to take control of his life, his career, and his future:</p><p>1. Enhanced self-awareness</p><p>2. Confident communications</p><p>3. Commitment-based actions</p><p>4. Fulfillment of a unique value promise</p><p><i>TIP</i> is a timeless, inspirational story created to remind anyone in