<P>Identifying opportunities is essential to successful entrepreneurial activity; but good opportunities may be missed if entrepreneurs fail to understand when and where to search for them, or appreciate the significance of timing and place in their search. </P><br/><br/><P>This book identifies and addresses three problems which face aspiring entrepreneurs. The first is finding a promising idea to exploit; the second is to know when to stop searching, or pursue a more promising search; and the third is to understand how the entrepreneur can locate him or herself in time and space to most economically locate a discovery. As well as developing original theories to solve these problems, this book offers practical solutions, which aspiring entrepreneurs can learn and implement through theory-based activities, giving them an opportunity to practice while gaining an understanding of both why and how these approaches work.</P><br/><br/><P>Showing how timing becomes more salient than time, and