The Work Smarter Guide to Sales av Maria Morozova-Duthoit, David Kean

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<p>Some people are born with a natural ''go-get-''em'' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work.<br><br>The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme: <br>- Setting the foundation: the main principles of sales<br>- Rational aspects of sales <br>- Emotional aspects of sales <br>- Connecting the dots: closuring and continuation of the sales cycle <br>- Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every day<br><br>Each chapter concludes with a summary of do''s and don''ts. The