<p><u></u>You can¿t transform what you can¿t get hold of, and organisational culture is slippery and hard to pin down. But it¿s powerful. So how can you catch hold of your culture to understand and work on it, without destroying its essence or value?</p><p>The unspoken rules and unquestioned assumptions that make up corporate culture are so well hidden that, once we become insiders, we stop noticing them. But our shared language, ¿the way we talk around here¿, contains the patterns of thought and behaviour that make up culture - ¿the way we do things around here¿ - and offers a powerful and pragmatic approach to culture analysis.</p><p>Gill Ereaut describes how to get to grips with organisational and team cultures through paying close attention to their language.</p><p>Discover:</p><p></p><ul><li>how analysing internal language uncovers the silent assumptions that drive a culture</li><li>how to identify shared unconscious rules and norms, often rooted in the past, and collectivel