The Six Disciplines of Agile Marketing av Jim Ewel

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<p><b>Transform your organization using Agile </b><b>principles with this proven framework</b> </p><p><i>The Six Disciplines of Agile Marketing</i> provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. </p><p><i>The Six Disciplines of Agile Marketing</i> discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: </p><ul><li style="margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: