<p><b>''Boldly reactionary...</b><b>What looks like feast, Carr argues, may be closer to famine''</b><i><b>Sunday Times</b></i><br><br><b>''Chilling''<i> The Economist</i></b><br><br>In this ground-breaking and compelling book, Nicholas Carr argues that not since Gutenberg invented printing has humanity been exposed to such a mind-altering technology. <i>The Shallows</i> draws on the latest research to show that the Net is literally re-wiring our brains inducing only superficial understanding. As a consequence there are profound changes in the way we live and communicate, remember and socialise - even in our very conception of ourselves. By moving from the depths of thought to the shallows of distraction, the web, it seems, is actually fostering ignorance. <br><br><i>The Shallows</i> is not a manifesto for luddites, nor does it seek to turn back the clock. Rather it is a revelatory reminder of how far the Internet has become enmeshed in our daily existence and is affecting the way we t