<p><b>Discover and cultivate the secret traits of self-made billionaires</b> with THE SELF-MADE BILLIONAIRE EFFECT by John Sviokla and Mitch Cohen<br><br><b>Imagine what Atari might have achieved if Steve Jobs had stayed there. Or what Steve Case could have done for Pepsi if he hadn''t left for a start-up that eventually became AOL.</b><br><br> Scores of billionaires worked for established corporations before they struck out on their own. People like Michael Bloomberg and Mark Cuban went on to build iconic household brands. <br> Why didn''t their former employers hang onto to these people? And why are most big companies unable to create as much value as the world''s 800 self-made billionaires?<br><br> Billionaires aren''t necessarily luckier, smarter or harder working than the rest of us - and they rarely build something brand-new. The key difference is their mindset. They redefine what''s possible - and they are critical to any company looking to create massive value.<br><br><i>The Se