The Road to Luxury av Ashok Som, Christian Blanckaert

489,-

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<p><b>Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field</b></p><p>The thoroughly revised Second Edition of <i>The Road to Luxury: The New Frontiers in Luxury Brand Management</i> delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.</p><p>Readers will also benefit from the inclusion of:</p><ul><li>An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China</li><li>The creation of savoir faire and business plan competitions in the luxury industry</li><li>LVMH''s sponsoring of Viva Technology</li></ul><p>Perfect for students in MBA programs or taking degrees or courses in Luxury Brand