<P>The populist radical right (PRR) is on the rise across Europe, winning new voters and members, entering the institutions and achieving an unprecedented cultural dominance in our societies. The ¿gender gap¿ in PRR support and membership is narrowing as women are increasingly appealed to these parties. New female leaders mobilize stereotypes of women as caring and non-aggressive to counter the stigmatization of these parties. Women voters are the last obstacle on the road to power of these parties they count for more than half of the electorate. How is the PRR captivating new (female) voters? How is it achieving a new political legitimacy? And how does its strategy of ¿modernization¿ articulate with gendered social change and the advent of new generations of activists? </P><P></P><P>Drawing on a two-year ethnographic and comparative study of two PRR parties, the Northern League in Italy and the National Front in France, Francesca Scrinzi tackles how, on the one hand, gender shapes the