The Product Manager's Desk Reference, Third Edition av Steven Haines

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<b>The definitive guide to product management¿updated for a more digital, more global, more competitive business landscape</b><br><br>The digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager.  This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product¿s business.<br><br><i>The Product Manager¿s Desk Reference</i> has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future!<br> <b