The Price Advantage av Walter L. Baker, Michael V. Marn, Craig C. Zawada

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<p>A comprehensive look at creating pricing strategies that work in both good economic times and bad</p><p>Written by three preeminent pricing experts at McKinsey & Company, the <i>Second Edition</i> of <i>The Price Advantage</i> is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.</p><p>Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This <i>Second Edition</i>, a major revision and extension of the first book, shows you what it takes to achieve <i>the price advantage</i> in today''s competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains s