<P>The problem with the way the safety industry functions is three-fold: (1) the dysfunctional relationship between business and safety leaders, (2) the practice of Results-Based Safety, and (3) the creation of a false reality. This book presents an insightful and practical approach to how you can move your safety program from Results-Based to Behavior-Based Safety. <BR>The move involves understanding what motivates behavior, utilization of consequences, practicing the seven steps of performance coaching, creating accurate safety campaigns, and defining evidence of a healthy Behavior-Based Safety program¿this is the other side of safety.. </P><P></P><P>The text:</P><P><UL><LI>Defines the four major motivations, explains how they work, and how safety leaders can use the right motivation for the right person to help them practice safe behavior</LI></UL><P></P><P></P><UL><P><LI>Explains how to maximize the impact of reinforcement consequences and minimize punitive consequences in a way th