The Nike Effect av Joshua Hunt

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<b>“A page-turner . . . as suspenseful as a late drive in the fourth quarter to win a championship.”—<i>Los Angeles Review of Books</i><br></b><br><b>**A <i>New York Post</i> Best Book of the Year**</b><br><br>As decades of headline news stories attest, there is nothing Nike won’t do to win. Mistreating employees, eliminating competition, and secrecy are all part of the playbook. <br><br>There is perhaps no clearer example of this than Nike’s ongoing experiment at the University of Oregon, where the company has donated more than half a billion dollars in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in this dramatic expose, Oregon has paid dearly for this highly lucrative partnership. <br><br>Here, Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being