The New Brand You av Catherine Kaputa

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<p><i>The New Brand You </i>is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the ''reset'' button. <br><br>We are all on camera now - we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice, if you don''t brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that''s almost never good.<br><br><i>The New Brand You</i> uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensur