The Long Tail av Chris Anderson

239,-

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<strong>The <em>New York Times</em></strong> bestseller that introduced the business world to a future that''s already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the <strong>Gerald Loeb Award for Best Business Book of the Year</strong> In the most important business book since <em>The Tipping Point</em>, Chris Anderson shows how the future of commerce and culture isn''t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between <em>The Tipping Point</em> and <em>Freakonomics</em>."<br>--Reed Hastings, CEO, Netflix "Anderson''s insights . . . continue to influence Google''s strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks