The Language of Persuasion in Politics av Alan (University of Bologna Italy) Partington, Charlotte (University of Sussex UK) Taylor

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<P>This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of key topics including:</P><UL><P><LI>''spin'', ''spin control'' and ''image'' politics </LI><P></P><P><LI>models of persuasion: authority, contrast, association </LI><P></P><P><LI>pseudo-logical and ''post-truth'' arguments </LI><P></P><P><LI>political interviewing: difficult questions, difficult answers </LI><P></P><P><LI>metaphors and metonymy </LI><P></P><P><LI>rhetorical figures </LI><P></P><P><LI>humour, irony and satire </LI><P></P></UL><P>Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can