The Language of Advertising av Angela (Formerly at York St. John University UK) Goddard

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The <EM>Intertext</EM> series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, <EM>Working with Texts</EM>, is the foundation text which provides an introduction to language analysis. It is complemented by a range of ''satellite'' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with <EM>Working with Texts</EM>. <BR>Drawing on literary and linguistic theory for analysis of texts, <EM>The Language of Advertising</EM> covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between ''reader'' and advertisement.<BR>The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:<BR>* a range of new advertisements, from Orange to Young Person''s Railcard<BR>* new material on internet advertising and its influence on pa