The Innovation Handbook av Adam Jolly

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<p>In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.<br>But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK''s Intellectual Property Office and the Technology Strategy Board, <b><i>The Innovation Handbook</i></b> offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.</p>