The Illusion of Choice av Richard Shotton

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<p>The compelling new book by Richard Shotton, author of The Choice Factory<br><br>Every day, people make hundreds of choices.<br><br>Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?<br><br>These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.<br><br>The Illusion of Choice identifies the 16¿ most important psychological biases that everyone in business needs to be aware of today ¿ and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.<br><br>Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.<br><br>You