<p><b>''The most influential thinker, in my life, has been the psychologist Richard Nisbett. He basically gave me my view of the world.''</b><br><b>-Malcolm Gladwell</b><br><br><b>"One of the world''s leading thinkers" <i>Daily Telegraph</i><br></b><br>When Richard Nisbett showed an animated underwater scene to his American students, they zeroed in on a big fish swimming among smaller fish. Japanese subjects, on the other hand, made observations about the background environment...and the different "seeings" are a clue to profound underlying cognitive differences between Westerners and East Asians. <br><br>As Professor Nisbett shows in <i>The Geography of Thought</i> people actually think - and even see - the world differently, because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China, and that have survived into the modern world. As a result, East Asian thought is "holistic" - drawn to the perceptual field as a w