<p><b>The essential, data-driven blueprint to build trust in your organization.</b></p><p>Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)?</p><p>The importance of trust is at an all-time high¿just as our inclination to trust is at an all-time low.</p><p>Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, <i>The Four Factors of Trust</i> gives you practical guidance to measure and build trust in the relationships that matter the most¿with your customers, workforce, and partners.</p><p>Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability.</p><p>These Four Factors make up Deloitte''s HX TrustID<sup>TM</sup>, a groundbreaking measurement tool poised to become the gold standard for evaluati