The Fashion Forecasters

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The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. <i>The Fashion Forecasters</i> is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession¿s maturation during the modernist moment of the 20th century, and its continued importance in today''s digital fast-fashion culture. Based on in-depth archival research and oral history interviews, <i>The Fashion Forecasters</i> examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction p