The Fashion Business av Dario Golizia

1949,-

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<P>This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.</P><P></P><P>Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations ¿ including Off-White, Nike and Zara, as well as leading luxury brands ¿ the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.</P><P></P><P>Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate