The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition av Bill Capodagli, Lynn Jackson

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<P><STRONG>¿Dream, Believe, Dare, Do . . .¿</STRONG></P><P>Though four simple words, this carefully crafted credo lies at the heart of Walt Disney¿s enviable empire and has led The Walt Disney Company to prosperity for decades. </P><P>As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of <EM>The Disney Way</EM> to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.</P><P>Profiling a new set of diverse organizations¿such as TYRA Beauty, Rainbow Babies & Children¿s Hospital, Ottawa County, Michigan, and Science Center of Iowa¿the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney¿s techniques to create a consumer-centric culture. They provide step-by-step actions on how to: </P><P>¿ Give every member of your orga