The Definitive Guide to Strategic Content Marketing av Lazar Dzamic, Justin Kirby

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<p><b>Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. </b><br><br>Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. <br><br><i><b>The Definitive Guide to Strategic Content Marketing</b></i> brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. <br><br>Grouping the discussion around relevant subjects such as content monetization, native adver