The Customer of the Future av Blake Morgan

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<p><strong>With emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers.</strong><strong>Tomorrow''s customers need to be targeted today!</strong></p><p>Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.</p><p><em>The Customer of the Future</em> explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increas­ing demands by helping you do the following:</p><ul><li>Learn the ten defining strategies for a customer experience-focused company.</li><li>Implement new techniques to shift the entire company from